This logo concept uses a dual segmented composition that combines a stylized galleon with an abstract cresting wave, which can also read as a mountain range. The layered symbolism gives the mark flexibility across industries such as travel, real estate, apparel, hospitality, and lifestyle branding.
This logo was also selected as the primary identity mark for my own design portfolio, making the project both a branding exercise and a personal exploration of symbolic form, simplification, and visual storytelling.
The upper panel documents the construction process in Adobe Illustrator, showing how simple geometric forms were refined through controlled divisions and shape-building techniques. Each stage demonstrates how basic forms can evolve into a more distinctive and recognizable brand mark.
Red guide lines highlight key structural divisions, while the gray areas indicate removed sections used to clarify the silhouette. This process-focused presentation emphasizes precision, scalability, and the role of thoughtful simplification in logo design.
This logo concept uses a dual segmented composition that combines a stylized galleon with an abstract cresting wave, which can also read as a mountain range. The layered symbolism gives the mark flexibility across industries such as travel, real estate, apparel, hospitality, and lifestyle branding.
This logo was also selected as the primary identity mark for my own design portfolio, making the project both a branding exercise and a personal exploration of symbolic form, simplification, and visual storytelling.
The upper panel documents the construction process in Adobe Illustrator, showing how simple geometric forms were refined through controlled divisions and shape-building techniques. Each stage demonstrates how basic forms can evolve into a more distinctive and recognizable brand mark.
Red guide lines highlight key structural divisions, while the gray areas indicate removed sections used to clarify the silhouette. This process-focused presentation emphasizes precision, scalability, and the role of thoughtful simplification in logo design.